LONDON EAST SINCE 2005
ETHICALLY MADE, USING ONLY THE HIGHEST QUALITY ORGANIC MATERIALS TO SPEAK TO OUR TRUTH AND RESPECT OUR ROOTS.
On a dark overcast and stormy day in the flickering shadows of the back streets of east London there were murmurs, rumblings of reform and revolution. Born out of youthful hubris a group of misfits, misplaced and disregarded by the establishment began to unite under banners of resistance and rebellion, cloaked in shields of street art and punk music.
Some called them kids of conversion, dissenters, rockers and ravers, but they all had one thing in common...one foot back in the analogue world, and the other in digital.
ONE FOOT BACK IN THE ANALOGUE WORLD, AND THE OTHER IN DIGITAL.
As the paradox became more apparent, the physical and psychological cracks began to show - pores of a generation opened, and the sweat of revolution began seeping through - Y2K - The world dodged a digital bullet, but screens still flickered, street lights still blinked and crackled away...but no one was home.
Meanwhile broken transistor amplifiers began collectively pumping out saw waves, 808 drum machine chips dropped broken beats and the fam found their footing.
Swathes of people no longer divided by materialist thinking, joined the liberation and unified experience of warehouse raves - merging and sputtering out brand new forms of fashion music and art.
LIBERATED BY THE UNIFIED EXPERIENCE OF WAREHOUSE RAVES.
No longer separated by race, location or genre, fam started emitting sonic and visual art - transforming the staleness of the previous century and slicing through the legacy of greed the previous decade had left in its wake. The city of London changed, and did its people.
THE CITY OF LONDON HAD CHANGED, AND SO DID ITS PEOPLE.
Whilst others continued on with mass produced unethical and unsustainable fashion only in the pursuit of profits - in a small bar at the back of Hackney bar fam decided the opposite.
K and the Rocka’s had a vision, to give shape and form to the messages and sounds of the collective experience and emblazon it on dope clothing, in a way that would always respect ethical labour and production, using only the highest quality organic materials to speak to their truth, and respect their roots.